Growth formula
How TikTok's growth bonus works for agencies
Three bonuses, one calculation. Here's how TikTok sets your bar every month, and where you win most easily.
01 / 07The calculation
Three bonuses, one calculation
Diamonds × percentage × €0.01
So 100 diamonds = €1. Example: 3,000,000 diamonds at 9 percent = €2,700.
Growth bonus
For the whole agency. Reach the bar TikTok sets and you get a percentage on all your diamonds. Up to 15 percent.
Rank-up
Per creator. If a creator climbs or holds their level versus last month, that earns a percentage.
Activity bonus
Per creator. Enough days and hours live in the month earns a percentage.
02 / 07The bar
The bar goes up every month
TikTok sets your bar at what you made last month, plus a growth factor. The bigger your agency, the less growth TikTok asks for.
Bar = diamonds last month ÷ days last month × days this month × growth factor
| Diamonds last month | In euros | Growth required |
|---|---|---|
| under 500,000 | under €5,000 | bar fixed at 500,000 |
| 500,000 to 1 million | €5,000 to €10,000 | +32% |
| 1 to 2 million | €10,000 to €20,000 | +30% |
| 2 to 3 million | €20,000 to €30,000 | +27% |
| 3 to 4 million | €30,000 to €40,000 | +22% |
| 4 to 5 million | €40,000 to €50,000 | +21% |
| 5 to 15 million | €50,000 to €150,000 | +20% |
| 15 to 35 million | €150,000 to €350,000 | +15% |
| 35 to 100 million | €350,000 to €1 million | +10% |
| 100 to 300 million | €1 to €3 million | +8% |
| 300 to 500 million | €3 to €5 million | +4% |
Example: last month you made 2,400,000 diamonds, in a 30-day month. This month also has 30 days. You're in the 2 to 3 million bracket, so your bar is 2,400,000 × 1.27 = 3,048,000 diamonds.
03 / 07How much you reach
How much of the bar you reach
Your bonus depends on what percentage of the bar you reach. Under 70 percent you get nothing.
bar reached
| Bar reached | Bonus | Bar reached | Bonus |
|---|---|---|---|
| under 70% | 0% | 100% | 9% |
| 70% | 2% | 105% | 10% |
| 75% | 3% | 110% | 11% |
| 80% | 4% | 115% | 12% |
| 85% | 5% | 120% | 13% |
| 90% | 7% | 125% | 14% |
| 95% | 8% | 130%+ | 15% |
- The percentage applies to all the month's diamonds, not just what's above the bar.
- Doing the same as last month puts you at 83 percent of the bar at a growth factor of 1.21. That's a 4 percent bonus, not 9.
- The biggest jump is between 85 and 90 percent: from 5 to 7 percent.
- Every extra diamond this month raises next month's bar by about 1.2 diamonds.
04 / 07Calculator
Work it out yourself
Fill in your diamonds and see your bar, where you are on the ladder, and what the next step is worth.
Estimate for the growth bonus only, using the FR+ market rules of October 2026. Rank-up and activity bonuses come on top, per creator.
05 / 07Per creator: rank
Rank-up per creator
Each creator gets a level every month based on their diamonds. If they climb or hold their level, that earns a percentage on their diamonds.
| Level | From diamonds |
|---|---|
| Level 1 | 0 |
| Level 2 | 100,000 |
| Level 3 | 200,000 |
| Level 4 | 300,000 |
| Level 5 | 500,000 |
| Level 6 | 700,000 |
| Level 7 | 1,000,000 |
| Level 8 | 1,600,000 |
| Level 9 | 2,500,000 |
| Level 10 | 5,000,000 |
| Level last month | Climb | Hold |
|---|---|---|
| Level 1 | 6.5% to 7.5% | 0% |
| Level 2 | 6.5% to 7.5% | 0% |
| Level 3 | 6.5% to 7.5% | 3% to 4% |
| Level 4 | 6.5% to 7.5% | 3% to 4% |
| Level 5 | 6.5% to 7.5% | 3% to 4% |
| Level 6 | 5.5% to 6.5% | 3% to 4% |
| Level 7 | 4.5% to 5.5% | 3% to 4% |
| Level 8 | 3.5% to 4.5% | 3% to 4% |
| Level 9 | 3% to 4% | 2.5% to 3.5% |
| Level 10 | can't climb | 2.5% to 3.5% |
- Condition: at least 7 valid live days and 15 live hours in the month.
- The higher rate applies to all your creators when more than 30 percent of creators at level 3 and up hold their level.
- To hold the top level, a creator has to make at least 80 percent of last month's diamonds.
Example: a creator ended last month at level 4 (300,000) and makes 520,000 diamonds this month. They climb to level 5: 520,000 × 6.5% × €0.01 = €338, or €390 at the higher rate.
06 / 07Per creator: activity
Activity bonus per creator
The more days and hours a creator goes live, the higher their bonus. They have to meet all three conditions: at least 100 diamonds, enough days and enough hours.
| Level | Valid live days | Live hours | Bonus |
|---|---|---|---|
| Level 1 | 8 or more | 20 or more | 0.5% |
| Level 2 | 11 or more | 30 or more | 1% |
| Level 3 | 15 or more | 40 or more | 2% |
| Level 4 | 18 or more | 60 or more | 2.5% |
| Level 5 | 22 or more | 80 or more | 3.5% |
Example: 16 days and 45 hours live, 200,000 diamonds. That's level 3: 200,000 × 2% × €0.01 = €40.
07 / 07Where you win
Where you win most easily
From 85 to 90 percent of the bar
The biggest jump on the ladder: from 5 to 7 percent, on all your diamonds. If you know mid-month you're close, you know who to push.
Activity from level 2 to 3
4 more days and 10 more hours live doubles a creator's bonus, from 1 to 2 percent. The cheapest win there is.
Nobody under 7 days and 15 hours
Drop below that and a creator loses their rank bonus. Nudging them back in time is money.
Numbers as TikTok shows them in Backstage for the FR+ market (including Belgium), October 2026. Other markets and later months can differ. Examples use made-up numbers.
Exceed your growth target every month, stress-free.
Leave your details and we show you how it works for your agency.
